Hey, I'm Juul!

A Business and Salesforce Consultant with over a decade (10+ years) of experience. My expertise lies in optimizing CRM processes, focusing on user adoption, robust documentation, and strategic roadmapping for sustainable business growth.

Master of Science in Hospitality Management
7x Salesforce Certified
Experience in: Automotive, Banking, Retail, Sales & Business Development, Tender Management, Hospitality, Consultancy, Construction, Infrastructure

Nowadays, I frequently observe companies struggling with technical debt, inadequate documentation, and poor data quality, often while prematurely chasing the promise of AI.

My core belief is that true innovation requires a solid plan and a structured, foundational ground base.

My expertise centers on helping businesses build this foundation by optimizing their CRM processes within Salesforce.

Beyond my foundational consulting work, I'm passionate about building digital products and maximizing Apple technology. This led to a key observation: even with a solid business strategy, many professionals (consultants, admins, developers) often use their powerful Macs inefficiently. They struggle with repetitive tasks across various applications and lack organized knowledge systems.

And that's exactly why I also started The Efficient Consultant. I want to help professionals like you tackle those everyday inefficiencies, giving you practical, immediate wins that support your bigger strategic picture.

Work With Me